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A/B Testing For Marketing Optimization by HubSpot
- Using split tests to optimize landing pages, email and calls-to-action.
- 10 Guidelines for effective A/B Testing.
- What variables you should test.
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Examples – Type: PDF – Tags: Usability E-book summary: Learn the basics of A/B testing with 10 guidelines of A/B testing, including testing entire elements, splitting sample groups, and testing at consistent times. Read further to get an idea of what variables you should test, what elements you can optimize on your landing pages, in your emails, and in calls to action, and how to run and evaluate your tests. Finally, reinforce your knowledge with A/B testing case studies to let it all sink in. Get the e-book |