What is Remarketing?
Remarketing enables you to reach visitors that have already been on your website before. This is done by showing advertisements to the visitors when they search for a website in the Google Display Network. By adding a small piece of code to your pages visitors will be added to remarketing lists and you’ll be able to show them specific advertisements.
With Google remarketing, also known as retargeting, you will have the option of showing visitors of your website or mobile apps advertisements at a later time, thus allowing you to reach them even then. Google remarketing is possible through all websites that are registered to show advertisements through Google AdSense.
The advantage of this technique is that your advertisements will be shown to people that have already visited your product or service pages but left without being converted. This way, visitors might be convinced to convert after all.
The Google display network consists of more than 2 million websites and reaches over 90% of internet users worldwide! The reach is huge, which makes the chance that the visitor gets reached very high.
It is also possible to show an advertisement within and next to a YouTube clip. Thanks to this, it is possible to reach target audiences that reside on specific YouTube channels.
Example of a banner by a YouTube clip
Why employ remarketing?
Remarketing can be employed by your company in several ways. For example, you can use it to increase your ROI, increase your sales or to create more brand awareness.
Reasons to apply remarketing for your company:
A large reach: Your advertisements are shown within the Google Display Network and reach more than 2 million websites and mobile apps.
Reach potential customers at the right moment: Show your advertisements at the moment potential customers are searching.
Work with customized lists for specific target audiences: Remarketing lists are adjustable to your advertising goals. For example, think of a target audience that places things in their cart but doesn’t go through with the purchase.
What does Remarketing yield?
A good example of the potential and effectiveness of Google remarketing is the case study of the company eBags, the largest online retailer of bags worldwide. The goal of this company was to get ahead of the competition by increasing the efficiency and leads strategies. By making use of remarketing ads with “return on ads spend” (ROAS) and “remarketing lists for search ads” (RLSA) the company managed to realize a growth in revenue of 10-15% with a heightened efficiency of 25%. [case study]
What is needed to start with Remarketing?
A number of banners also have to be provided for use. These can be images, but also animated HTML5 widgets.
Formats of the banners within YouTube