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A Guide To Building Successful AdWords Campaigns by Google
- Plan your campaign around your business needs.
- Stick to one goal per campaign.
- Split each campaign into ad groups.
Examples – Type: PDF – Tags: Analytics/Adwords/PPC
E-book summary: If you are tired of trying to piece together a good AdWords campaign from other bad information around the web, look no further. Learn how to tackle organizing your AdWords account, the importance of picking the right keywords and a quick, walk through the process for writing concise, targeted ads that will draw in your audience and convince them to visit your site. Each of these topics are placed into a convenient three step package to get you started on the road to a great Adwords Campaign. Get the e-book