You will probably notice some errors and warnings in Google Merchant. Some of them must be repaired, some are OK. Below some information on most common errors and what to do.

Most warnings (yellow triangle) are not a problem and will not disapprove your products. Errors are critical and mean that the product will not be shown in Shopping. Some of the errors can be fixed using your product data. Some cannot be fixed.

How to find the errors?

You can find account and item/product specific warning and errors af follows:

Actions for most common errors

[E] Missing Shipping information

This error occurs due to incorrect setup of the Shipping information.

Action 1/2: Check the manual How to setup shipping information.

Action 2/2: After you set it up, refetch the feed. After 6-8 hours this error should be removed.

[E] Missing Tax information

This error occurs due to incorrect setup of the tax information.

Action 1/2: Check the manual How to setup shipping information.

Action 2/2: After you set it up, refetch the feed. After 6-8 hours this error should be removed.

[E] Wait up to 3 days for image crawl to complete

When new products are added, Google needs some time to download all images and analyse them.

Action: Wait for 3-4 days and this error should be gone.

[E] Missing images

This means that the product has no valid images.

Action: You can solve this by adding an image to the product and wait until Google picks it up from the feed. Should take from 1-4 days.

[E] Images too small

Google requires images of at least 250x250 pixels.

Action: Make sure your product has the first image of at least 250x250 pixels in size.

[E] Website URL not claimed

Your website must be claimed and verified in order to be able to advertise your products.

Action: Check the manual How to claim and verify your website URL.

[E] Invalid or missing required attribute: price

If the default currency is not set up, Google will not recognize the price and will return an error.

Action: Check the manual How to set up the default currency.

[E] Invalid or missing required attribute: sale price

If the default currency is not set up, Google will not recognize the price and will return an error.

Action: Check the manual How to set up the default currency.

[E] Automatic item disapprovals due to policy violation

This error occurs when one or more products are violating Google's advertising policy.

Action: Because there are a lot of possible causes for this error, the best way to solve it is by calling Google support.

[E] Temporary item disapprovals due to incorrect prices

This error is due to a mismatch between the prices in the feed and the ones in the shop.

Action: Wait for 2-3 days for the information to sync.

Action: If the error is still present after 2-3 days, you can turn on the 'Automatic prices updates' in Google Merchant.

[E] Product pages cannot be accessed from a mobile device

If Google cannot crawl the product page with a mobile-user agent, it will disapprove the product from showing on Google Shopping for desktop and mobile devices.

Action: Look at the 'Crawl error' column to determine the reason behind the error.

[E] Invalid or missing required attribute: color

In some cases your products must have color defined to be shown in Google Shopping. This is the case for clothing for example.

Action: Create a color option for your products in Shopify, name this option "color". If due to your language the name of the color attribute is different, please contact contact@adwordsrobot.com and we can fix that for you.

[E] Items preemptively disapproved due to data quality violation (Data Quality: Promotional Text or Watermarks)

It is not allowed to have images which contain watermarks or promotional text on them.

Action: Make sure the first image of each product has no watermarks or text (like 'sale', '10% dicount', etc).

[E] Insufficient product identifiers: Missing two out of three attributes [GTIN, brand, mpn]

For some products Google requires a brand field and a GTIN or MPN (SKU field in Shopify) to be set.

Action: Make sure each product has brand name set and add a barcode or SKU field to them as well.


[W] Restricted usage GTIN

This warning is present because your products are missing the correct GTIN values (barcode) in your shop. Our app generates GTINs for those products, but those GTINs are not registered, so Google gives a warning. However, this warning is not causing any problems. It will be shown as a warning and the products will be accepted is most cases.

Please note: Google requires that the brand matched the GTIN (barcode) of that brand. See Google Support on how to fix: GTIN not related to brand. So if you sell branded products, they might get disapproved if the GTIN is not correct.

Action: If you would like to have official ones you should look for companies that sell GTINs and replace the generated ones with the registered ones. That is done in the barcode field in Shopify. You can also use barcode databases and try to find barcodes to your products.

Action: You can set the products to custom if they have no GTINs. But you must know this product has no GTIN or Google might disprove it anyway if they know the brand.

[W] Missing recommended attribute:image link

Your products do not have images.

Action: Make sure that all of your products have images and add them where missing.

[W] Missing recommended attribute: description

Your products do not have descriptions.

Action: Make sure that all of your products have descriptions and fill them in where missing.

[W] Low image quality

Google requires images of at least 250x250 pixels.

Action: Make sure you use a high quality first image of at least 250x250 pixels in size.

[W] Coupon code GTIN

Google doesn't allow a GTIN in the coupon ranges. Coupons have the following GS1 prefix ranges: 98-99.

Action: Remove the products which have those GTIN ranges or change the GTIN values.

[W] Reserved range GTIN

You submitted a value for the 'gtin' attribute that is in the reserved range and hasn't been released for use yet by GS1.

Action: Remove the products which have those GTIN ranges or change the GTIN values.


[I] Capitalized titles

Some of you items have titles that contain excessively capitalized text.

Action: Check the titles of the prodcuts and modify the highly capitalized ones.

[I] Missing microdata for condition

This is present because of a theme error.

Action: You can ask your theme provider to put the right tags in the product pages to solve this issue. You can find more info here.

[I] Automatic item updates: Missing schema.org microdata price information

Some of your items have landing pages with invalid price information in the microdata.

Action: Make sure the price metadata information is correct in schema.org.

[I] Automatic item updates due to incorrect availability

Google found a mismatch between the product availability stated in the feed and the one stated on the website.

Action: You can check and correct the microdata from the website, or disable the automatic updates from your Google Merchant account.

[I] Short descriptions

Some of your items have short desscriptions.

Action: Use longer descriptions. They help users find products on Google Shopping. If you use short descriptions, users are less likely to find your items when looking for a particular product.

[I] Automatic item updates: Missing schema.org microdata availability information

Google cannot update some of your items automatically because there is no valid schema.org availability microdata on the landing pages for these items.

Without valid schema.org micorodata on the landing pages of an item, Google will not be able to update these items automatically. These items instead will be subject to temporary item disapprovals if Google detects a mismatch between the availability in your product data on Google Shopping and the availability information on the landing page.

Action: Please review the landing pages of the sample items and ensure that they contain valid schema.org microdata. The Structured Data Testing tool can help you debug any issues.

[I] Additional images too small

The product's image is too small to be used in an ad.

Action: Make sure the images meet Googles' size requirements.